Abarth 500

Paul Hunt has been appointed Managing Director, FIAT Chrysler Automobiles Ireland, responsible for the Group's activities in the Irish market.

FIAT Group plant in Tychy, Poland (home of the FIAT 500, Chrysler Ypsilon, Abarth 500 and Ford Ka), has achieved World Class Manufacturing (WCM) Gold level, the latest of 58 FIAT Group plants to receive a WCM award.
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New "Abarth Fuori Seri" customisation programme unveiled at 2012 Paris Motor Show. Based on the 180hp, Abarth 695, new "Heritage" and "New Wave" collections offer exclusive liveries and options.
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Abarth UK range adds new models: Abarth 595 Turismo and Abarth 595 Competizione with power and suspension upgrades and added equipment. Standard Abarth 500 gains extra equipment, lower price.
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FIAT USA debuts new one-minute commercial for Abarth 500. The new spot called ‘House Arrest' features actor Charlie Sheen and Catrinel Menghia. The spot features Sheen in an Abarth driving around a mansion while under "House Arrest". FIAT brand has its best month since launch with U.S. sales up 69 percent in February.

Viral video featuring the Abarth 500 to get VH1 “Pop-Up” Treatment. 60-second clip now filled with “Pop-Up” fun facts. “Seduction” achieved over One Million Hits in its first week. More than Two Million people have currently viewed the video.
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FIAT Group Automobiles Ireland introduces five-year, 100,000km warranty. Comprehensive warranty applies to all new FIAT vehicles registered in 2012 and includes five year roadside assistance cover. FIAT’s new warranty is longer than those offered by most rival brands. Timing coincides with what should be a busy and successful year for FGAI

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New viral Abarth 500 video tops one million YouTube views in one week. Entitled “Seduction” the spot was created specifically for digital broadcast. The ad stars stunning model Catrinel Menghia and the U.S-specification Abarth 500. The spot appeared on Fiat USA’s YouTube channel after the Abarth’s LA Show debut.
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Two new Abarth 595 and one new Abarth Punto models debut at Bologna Show. Abarth 595 models fitted with Esseesse engine performance kits as standard. Abarth Punto Scorpione built in association with snowboard company Nitro. Only 99 examples of the Abarth Punto Scorpione will be built. More details of Abarth 695 Assetto Corse also announced at Bologna Show

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Abarth to Debut at L.A. Auto Show in November and go on sale in early 2012. Powered by 1.4 MultiAir Turbo engine – outputs and performance to be confirmed. Unique Abarth style inside and out, plus uprated suspension, brakes, wheels, tyres. Abarth taps into growing pool of North American enthusiasts with European tastes.
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Three new Abarth models to debut at 2011 Frankfurt Motor Show - Two Limited Edition models: Abarth 500 Cabrio Italia and Abarth 695 Competizione - All feature enhanced styling, interiors, performance and handling - New “by Abarth” pack developed by Abarth for the Fiat 500 TwinAir




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New FIAT Panda – International Debut - New FIAT Punto – International Debut - Three New Abarth Special Editions – International Debut - Two New engines – TwinAir 65hp and 1.3 MultiJet II 85hp - New “by Abarth” pack for FIAT 500 TwinAir


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Abarth Punto Evo now available with ‘esseesse’ upgrade kit. Power increases to 180hp but emissions and economy unchanged. Abarth 500C now available with manual transmission. Price reduced by around €1,250 and is compatible with 160hp ‘esseesse’ kit.
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